I’m Jeff Andries, a product designer working at the intersection of systems, interaction, and emerging technology. I’ve been designing digital products since the early web, back when interaction paradigms still had to be figured out.
My path into design wasn’t linear; it came through building. I taught myself by making things, breaking them, and iterating until they worked. That tactile, exploratory approach still drives my practice.
My focus is shaped by distinct, overlapping disciplines. Graphic design and typography taught me structure, proportion, and restraint. Philosophy and science grounded my understanding of complex systems. Music and DJing gave me an intuition for timing, rhythm, and pacing — how an experience unfolds over time.
Together, these influences shaped how I approach design: looking for the underlying structure, removing unnecessary complexity, and creating experiences that feel intuitive without hiding the depth behind them.
Driven by a constant pull toward frontier technology, my last twenty-five years have been spent at the edge of new mediums — turning heavy, complex logic into clear, expressive design:
The Early Touchscreens (2001–2003): I dropped out of my communication studies to join a startup , where I designed some of the first touchscreen retail kiosk interfaces for major Dutch chains like Albert Heijn XL and V&D. This was a time when user patterns for physical touch screens were still entirely unmapped.
Semantic Web & Early AI (2006–2008): At Knewco/WikiProfessional, I designed the UI and front-end for an AI-driven, semantic biomedical knowledge platform. Long before "AI" became a mainstream buzzword, we built novel interfaces to map complex protein datasets — a project that was ultimately featured in Nature.
Scale, Systems & Media (2009–2018): I spent a decade navigating scale across diverse sectors. I designed e-commerce flows for Vodafone Germany, built a unified responsive design framework for the public broadcaster BNNVARA, co-art directed the TNW Conference experience, and designed analytical dashboards to turn academic impact signals into clear data for Springer Nature.
Event Art Direction & Spatial Experience (2015–2017): Bridging the digital and the physical, I co-art directed the end-to-end TNW (The Next Web) Conference experience. I shaped stage visuals, on-site screens, and spatial wayfinding, while also creating the brand identity for their first New York edition and designing the UX/UI for their ticketing platform.
Fintech & Platforms (2018–2022): Moving deeper into core product architecture, I executed a brand identity + app design rework for the salon management platform Salonized and later designed a digital banking platform for Kuwait International Bank from scratch, building out their core payment systems and design system foundation.
AI Agents & Connected Mobility (2022–Present): More recently, my work has focused on advanced interaction and agentic workflows. This includes exploring early generative video-meeting intelligence at CARV.com, validating voice-AI for automated ordering at VOX AI, building near-instant NFC pairing experiences for MYLAPS and designing the screenless light and sound UX for TomTom’s always-on driving companion
Outside of design, I apply that same focus to other interests — cooking, gardening, new experiences, music, and sculpting physical spaces. The core question remains identical: how something feels — in use, how it flows, and what it leaves behind.
I’m driven by execution and character. Whether a project calls for quiet utility or bold visual expression, my focus is on making the system clearer, more coherent, and more alive.
— Jeff
