Hello world. I'm a multidisciplinary designer who's been shaping digital products since the early days of the internet. In the early 2000s, I worked on some of the first touchscreen UI designs, and more than a decade before AI became mainstream, I worked on semantic search technologies in the world of proteins, creating interfaces that helped users uncover relationships and patterns in complex data.
Over the years, I’ve designed for a wide spectrum of industries, from media and fintech to sports technology and AI-driven platforms. I’ve worked with startups and global companies alike, leading product design efforts that range from banking apps and real-time race control systems to voice-driven AI interfaces and modular CMS platforms. My career has spanned roles in UX/UI, art direction, and design systems, bridging strategic thinking with hands-on execution to create scalable, refined, and human-centered experiences. Whether reimagining workflows for high-stakes environments or building design systems that unify complex ecosystems, I thrive at the intersection of innovation and usability.
In recent years, I’ve worked on AI-driven products, including projects leveraging LLMs. While AI is an exciting and evolving field, my passion extends beyond any single innovation. At the heart of my work lies a commitment to making technology more intuitive, accessible, and human-centric. Whether through intelligent design systems, consistent UI patterns, or refining complex workflows, I strive to remove friction and create experiences that feel effortless, natural, and deeply considered.
My approach combines deep expertise in UX/UI and user research with a strong nose for visual craft and art direction. I believe that great design is more than functionality. It’s about clarity, cohesion, the details and the bigger picture, with humans at the center of it all—the spark that makes a product feel refined and considered.
I’m a deeply curious and passionate guy, always looking to refine my craft. I enjoy figuring out better ways to solve design problems and processes, learning new tools, and experimenting with ideas that push the work forward. Good design is never finished. It evolves, and that’s why after almost 30 years, I still love my craft as if I were the 12-year-old studying HTML in the library.
❤️
Jeff
