![](https://cdn.myportfolio.com/dec6cddb-ac5b-44ba-895f-f17cec3e6339/82f7e467-dfa4-43f7-9118-aa39d0721149_rw_1920.jpg?h=d09ed7be2901880431f2af856df78b6d)
In 2018, upon joining Salonized, my initial objective centered around breathing new life into the brand's identity. Within a span of less than two months, our vision took root and blossomed into an expansive brand ecosystem. To infuse an added layer of genuineness, we brought on board an in-house illustrator.
Type — Logo Design, Brand Identity
Company — Salonized
Role — Head of Design, Art Director
Company — Salonized
Role — Head of Design, Art Director
A new logo
![](https://cdn.myportfolio.com/dec6cddb-ac5b-44ba-895f-f17cec3e6339/c6bb9e33-e8b0-48dd-950f-483608f48abb_rw_1920.png?h=c6b5e4e0ed3ccf8794412428c2be5fa2)
![](https://cdn.myportfolio.com/dec6cddb-ac5b-44ba-895f-f17cec3e6339/316fffa5-62ec-45a6-ac5d-6dba4503dcec_rw_1920.png?h=d31d7b12a4192ffe1d77a66b68203604)
New logo + custom typography
Time-lapse of various logo concepts
Testing various colour schemes and word marks on paper
![](https://cdn.myportfolio.com/dec6cddb-ac5b-44ba-895f-f17cec3e6339/ca3cf113-fe3e-4ebb-8fb4-75c636ad3ca7_rw_1920.png?h=252199f3ec38df0c1d6afe66037a866c)
![](https://cdn.myportfolio.com/dec6cddb-ac5b-44ba-895f-f17cec3e6339/636d2e89-2f7c-4a35-89bc-22a1ec355e47_rw_1920.png?h=f03341cca14382af03c69f417fdec69b)
Illustrations by our in-house illustrator
![](https://cdn.myportfolio.com/dec6cddb-ac5b-44ba-895f-f17cec3e6339/2fa114c9-5769-4122-b607-d94185e0c2f7_rw_1920.png?h=24f554112e5e9f4999092422f8dbc67d)
The home page of salonized.com
Features landing-page
Stationary
![](https://cdn.myportfolio.com/dec6cddb-ac5b-44ba-895f-f17cec3e6339/cc1707e0-00b9-477a-b084-e3593d151c22_rw_1920.jpg?h=55f36c94879e5212e3bf45a5e92abeba)
![](https://cdn.myportfolio.com/dec6cddb-ac5b-44ba-895f-f17cec3e6339/394c4f7f-60ae-4452-9065-5bf8c78bd6bd_rw_1920.jpg?h=d92d9b79fdcfd7cd7caa5294b3896af7)