In 2018, upon joining Salonized, my initial objective centered around breathing new life into the brand's identity. Within a span of less than two months, our vision took root and blossomed into an expansive brand ecosystem. To infuse an added layer of genuineness, we brought on board an in-house illustrator.

Type — Logo Design, Brand Identity
Company — Salonized
Role — Head of Design, Art Director
A new logo
New logo + custom typography

Time-lapse of various logo concepts

Testing various colour schemes and word marks on paper

Illustrations by our in-house illustrator

The home page of

Features landing-page


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